2011 Huge Year for MMA

From ESPN Sports Business Blog

2011 was a huge year for UFC. A seven-year, $100 million television contract with FOX reached in August ushered in a new era for UFC, which will have live fights on broadcast television up to four times a year and increased programming on FOX-owned FX and FUEL TV.

The first broadcast event under the new contract took place in November with an hour-long “Ultimate Fighting Championship” that was seen by 5.7 million viewers, more than any previous UFC event, and the most for any televised fight in eight years. Perhaps more importantly, the event garnered a 4.3 rating among men age 18 to 34, advertisers’ most prized demographic, which was enough to top every regular-season college football game to date with the exception of the LSU-Alabama game.

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